L’Oréal Paris Dream Long Straight 72H Straightening Shampoo, 360ml is specially designed for long, frizzy, and unruly hair that needs smoothness, strength, and lasting control. This advanced formula from L’Oréal Paris helps you achieve salon-like straight hair that stays sleek for up to 72 hours, even in humid conditions.
Enriched with a powerful blend of fine castor oil, vitamins B3 and B5, this shampoo deeply nourishes your hair while gently cleansing the scalp. It works to strengthen hair lengths, reduce breakage, and visibly smooth frizz, giving your hair a healthier and more manageable appearance with every wash.
The Dream Long Straight system is ideal for those who want to maintain long hair without sacrificing smoothness. It helps seal split ends, reduce dryness, and protect hair fiber, making it easier to detangle and style. With regular use, your hair feels softer, looks straighter, and gains long-lasting shine.
Its lightweight formula ensures that hair is not weighed down, while the sweet, fruity fragrance leaves your hair smelling fresh all day long. For best results, use it with the full Dream Long Straight range including conditioner and leave-in treatments.
Key Benefits:
- Provides up to 72 hours of straight, frizz-free hair
- Helps strengthen long hair and reduce breakage
- Enriched with castor oil, Vitamin B3 & B5
- Visibly smooths and softens hair
- Helps seal split ends and control frizz
- Lightweight, non-greasy formula
- Pleasant fruity fragrance






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